Description

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House Majority PAC is an organization designed to hold Republicans accountable and help elect more House Democrats. House Majority PAC is committed to building a long-term organization that can take on the Republican outside groups in the battle for the House Majority.

The Deputy Digital Director will serve as a member of the IE team for the 2026 election cycle and work closely with the Digital Director and our regional teams. They will help build and run a content creator program to reach voters with compelling messengers in new ways across the House battleground, as well as help quarterback a multi-million dollar, cross-platform digital ads program.

The ideal candidate will have multiple cycles of experience overseeing large digital paid media budgets, including creator programs.

Duties and Responsibilities

• Content Creator Program Management: Collaborate with our IE team, agencies, and creators to engage creators across the battleground, with the goal of both reaching voters in organic feeds in targeted districts as well as identifying compelling storytellers who can speak across the battlefield.
• Vendor Oversight: Work in partnership with HMP’s digital advertising vendors and the rest of the IE team to ensure alignment with advertising vision, budget efficiency, and effective execution of media plans.
• Tool Development: Assist in the creation of organizational tools and platforms to help us buy, optimize, and track digital media for ourselves and partners and better understand our competitive environment.
• Campaign Tracking: Leverage ad monitoring software to track digital spending by campaigns and other entities to optimize HMP's media plans. Identify spending discrepancies and investments across platforms, in partnership with HMP staff and vendors, to adjust advertising programs as necessary on an ongoing basis.
• Performance Monitoring: Evaluate the effectiveness of advertising programs by establishing and tracking key performance indicators (KPIs) related to vendor performance, media plan execution, and overall campaign success.
• Cross-Department Collaboration and Project Management: Work closely with regional political directors and HMP leadership to ensure seamless execution of advertising plans in alignment with overall campaign objectives. Collaborate with HMP staff to make sure deadlines are met and programs are executed in a timely manner.

Requirements

• Demonstrated commitment to promoting Democratic values and causes 
• Minimum two cycles of experience in electoral digital advertising and organic content creation programs
• Strong understanding of digital media planning and buying
• Experience running a creator program preferred 
• Desire to innovate with advertising tactics 
• Experience with independent expenditure and paid media programs
• Strong work ethic and willingness to take ownership of wide-ranging responsibilities; ability to work independently and proactively
• Ability to work under pressure and remain flexible and adaptable as needs and priorities change; experience managing to multiple deadlines  
• Excellent organizational skills with keen attention to detail 
• Solid verbal, written, research, and interpersonal skills